With over 60 years of craftsmanship passed down through three generations, eCowhides is known for its high-quality cowhide décor, from statement rugs to accent pillows. But when it came to turning industry expertise into consumer action, the brand needed a refresh that would resonate with modern shoppers. That’s where I collaborated with the team at SmartBug Media® to bring their vision to life.

As creative director, I focused on elevating eCowhides’ brand presence by highlighting the beauty and authenticity of their products. We leaned into large, inviting lifestyle images to show how these pieces could transform a space, while close-up shots emphasized the textures and quality of the hides. To build trust and connection, we told the story of the hides’ origins, giving customers a reason to feel good about their purchase.