California Olive Ranch | Email Creative Direction & Design
Challenge:
California Olive Ranch wanted to turn email and SMS channels into a powerhouse for brand growth, customer engagement, and sales, all while maintaining the premium, approachable essence of their brand.
Solution:
We developed a bold, design-driven strategy that:
Brought the brand to life with clean, engaging visuals and on-brand messaging.
Used smart segmentation and timing to connect with customers in the moments that mattered most.
Delivered clear calls to action that guided users seamlessly through the purchase journey.
Results:
By aligning creative direction with strategic goals, we delivered email and SMS campaigns that drove impressive results. Over a 6-month period, our automation flow setup generated $76,000 in revenue, accounting for 25% of email-driven revenue. The effort resulted in a 30% increase in email open rates and a 25% boost in conversion rates, demonstrating the power of combining strategic design, smart segmentation, and an audience-first approach to deliver measurable, revenue-driving outcomes.
