Organic Basics | Email Creative Direction & Design
Challenge:
Organic Basics sought to elevate their email marketing strategy while driving significant revenue growth. The goal was to develop campaigns that resonated with their eco-conscious audience and increased engagement, while achieving clear business objectives.
Solution:
As Creative Director, I oversaw and designed a series of email campaigns focusing on strategic messaging, bold visuals, and clean layouts aligned with Organic Basics' brand ethos. By leveraging data-driven insights, I implemented design and content adjustments that optimized conversion rates and drove customer loyalty.
Results:
The November YoY performance highlights the impact of these email campaigns:
159% Revenue Increase
70% Higher Conversion Rate
49% eCPM Growth
Despite sending 21% fewer emails YoY, we delivered:
A 74% increase in email reach
A 36% boost in total clicks
Orders grew by 131%, reflecting the effectiveness of the campaigns' strategy and execution.
